Ryan LevanderDigital Marketing Analyst

Ready to use math to grow your business?
Favorite Book:
Outliers
Favorite Blog
Lunametrics
Favorite Conference:
ConversionXL Live
Favorite Tool:
Google Tag Manager

About Me

/Who Am I

Hi. I'm Ryan and I loove the internet. I use it to build things and solve problems.

I have a passion for helping people. I've found that I can help a lot more people as an Internet Marketing Consultant/Entrepreneur than any thing else in life.

When I realized this, I had a change in career paths.

Since then, I taught myself how to code, which is the backbone of the technical marketing I do now-a-days.

I can't give myself all the credit. I've spent tens of thousands of dollars on high level courses, and learned even more through Masterminds and from other Entrepreneurs and Educators (Like Avinash Kaushik, Simo Ahava, Chris Mercer, and Ben Collins, to name a few).

Some of which I've been fortunate enough to work with. Some, still to this day.

Ryan is a relentless learner and lifelong student


You will be the same person in five years as you are today except for the people you meet and the books you read.

- Charlie Jones -

Services

/What I do

I consult and am available by select hire revolving around Data Auditing, Architecture, Visualization, Optimization, and ultimately, Analysis.

I have a strong background and experiences in data analysis, digital analytics, measurement protocol, and use my Development skills with languages such as SQL, R, and Javascript to be a truly data-driven Marketer.

A few programs I'm highly proficient in, but not limited to are: Google Analytics, Google Tag Manager, Microsoft Excel, Google BigQuery, Google Sheets Apps Scripts Development, Google Data Studio, SEM, and Technical SEO.

PLANNING

This is the step that so many people don't do to the extent one needs to. Or worse, they skip it altogether without realizing it. Its by far the least sexy to do, but by far the most important.

BUILDING + REPORTING

If you do a great job in the planning stage, your building and reporting will be much more efficient and accurate. I definitely have my go-to building and reporting tools, but I've built with many of the industry-standards out there, and all the concepts are the same. Reporting is done via APIs for accuracy and to eliminate drudgery.

FORECASTING + OPTIMIZATION

There are clients that are still impressed that I can guess what the sales are going to be for the week, month, sometimes even quarter with high accuracy. For me, it comes down to the detail I go through in the planning and building stage. It also helps that I have a high knowledge and past experiences of Paid Search Techniques and Strategies. We forecast to plan and optimize to increase the sales. These are the final steps of the Measurement Marketing process. Yet, we are never done 🙂

Statistics

11years of experience
48Different APIs Connected
$12,284,700Revenue I've been Directly in Charge Of
510Campaigns Overseen

Resume

/My Recent Timeline

Education
Jul 29, 2018

Data Pipelining

The most recent topic I've learned and spent a lot of time on is data pipelining. I would imagine this is usually a step that comes at a later point in a Technical Marketers toolbox as they simply outgrow the other methods, and get to work with much bigger accounts, which warrants tools and workflows […]

The most recent topic I've learned and spent a lot of time on is data pipelining. I would imagine this is usually a step that comes at a later point in a Technical Marketers toolbox as they simply outgrow the other methods, and get to work with much bigger accounts, which warrants tools and workflows as such. The main data pipeline I learned about and now help clients implement involves: Raw Data = APIs (from platforms like Google Analytics, FB Ads, Salesforce, etc) Nightly ETL (Extract Transform and Load) = Stitch + Google Apps Script (and also Supermetrics) Warehouse = Google BigQuery Data Modeling = DBT (Data Build Tool) Data Visualization = Google Data Studio  

Measurement Marketing

Chris Mercer's Measurement Marketing course has been one of the best I have gone through in the Digital Analytics world (that is saying a lot – I've been through a lot). The biggest things with Measurement Marketing I resonated most with is that we don't look for accuracy in data. That's a big misconception and misinterpretation of what […]

Chris Mercer's Measurement Marketing course has been one of the best I have gone through in the Digital Analytics world (that is saying a lot - I've been through a lot). The biggest things with Measurement Marketing I resonated most with is that we don't look for accuracy in data. That's a big misconception and misinterpretation of what we need to be spending our time on in this industry. We look for usefulness. A lot of people will get hung up on getting a metric more accurate, when even if they do, the data isn't useful or actionable. "The truth is trend and the power is in the pattern." One of the other concepts I learned from Mercer was to "TBV" - Trust But Verify. As Measurement Marketers we trust that we set up the measurements correctly, but we then verify, that is, we try to prove to ourselves we set up the measurements incorrectly. Thus, a true QC of the final setup.

Jul 29, 2018
Jul 29, 2018

Data Cleaning + Apps Scripts Development in Google Sheets

I got wind of Ben Collins when I was at a Lunametrics training. I heard another techy Marketer mention he learned from Ben on how to data clean and prep for Google Data Studio. Naturally, I had to check out his courses. Ben's courses have really encourage me even more to stay out of Excel, […]

I got wind of Ben Collins when I was at a Lunametrics training. I heard another techy Marketer mention he learned from Ben on how to data clean and prep for Google Data Studio. Naturally, I had to check out his courses. Ben's courses have really encourage me even more to stay out of Excel, unless doing deep analysis. In setting up workflows with APIs and even Apps Scripts Development, you can leverage the power of Google's Cloud and keep your Data Studio dashboard up to date 100%. This is, for the providers that don't have a direct connection with Data Studio...or you are doing complex metric formulas outside the application itself, and want to have Google Sheet be your "net" where you can much more easily make the correction as opposed to Data Studio, in my opinion and through a lot of experiences. I also took Ben's Data Studio course, which was great to see the philosophy and how another talented Marketer uses this great tool. I have been through 4 solid data Studio course this year: Conversion XL, Lunametircs Workshop, Measurement Marketing, and now Ben Collins'. I'm looking forward to Ben's course coming out very soon on Data Analysis. I will most certainly pick it up on opening day as I feel he is a seasoned data expert...and even if I take away one thing from the course it will be a success in my mind. He's an expert in his field. #10,000Hours  

Conversion Optimization Masterclass

ConversionXL

I went through the Conversion Optimization Class from ConversionXL.com to really increase my skills in this field. It was both tangible skills on complex topics I have never went too far down this road in (creating data driven personas after surveying, for example). And got even better insights ones I had spent time on - UX guidlines for ecommerce sites, split and multi-variant testing, optimization strategies, etc. The whole degree was broken down into these sections: 

  • Foundations
  • Conversion Research
  • Testing
  • Optimization Strategies
  • Conversion Optimization Program Management
I have taken many other courses on ConversionXL.com - one of my all-time favorite sites to learn from. Here are a few that I have taken:
  • Excel for Marketers
  • Digital Analytics Minidegree
  • Growth Marketing Minidegree
  • Advanced Google Tag Manager
  • Advanced Google Analytics
  • Data Studio Masterclass
  • A/B Testing Mastery

Apr 6, 2018
Feb 2, 2017

Market Motive Certifications

Market Motive

Got certified through Market Motive in Web Analytics, Search Engine Optimization, Conversion Optimization, Email Marketing, Google AdWords, Mobile Marketing, and Content Marketing.

DigitalMarketer.com Certifications

9 Different Certifications

Became certified for Conversion Funnel, Optimization and Testing, Data and Analytics Mastery, Search Marketing Mastery, Paid Traffic Mastery, E-Commerce Marketing Mastery, Copywriting Mastery, Email Marketing Mastery, and Content Marketing Mastery from the Digital Marketer Headquarters. I've also gone through "The Machine" Email Marketing course. The Profitable Traffic Workshop, and countless others that have given me the knowledge and confidence to bring my own and other client's Digital Marketing and Business Development to new levels.

Dec 22, 2016
Mar 1, 2014

Lynda.com Courses

Countless Courses

Have learned everything from javascript fundamentals to advanced motion graphics and everything in between at Lynda.com. This has not only been supplemental, but a go-to resource in learning to effectively code, produce media, write scripts, architect sales funnels, and so much more.

Experience
Apr 6, 2018

Digital Marketing Analyst

Internet Alchemy Team

I've been apart of the Internet Alchemy team for a little over 6 months now. The team is made of A+ players only, it's a very high-level environment that really challenges me every week. My role for the team has been focusing almost exclusively on the Lead Generation piece. Which has me working across a lot of different mediums, tools, platforms, and websites in order to maximize our growth, widen our funnel, and create new opportunities we weren't even implementing previously. I look at the lead generation work I've done for them so far in 3 steps: 1. Making sure the data we have is as accurate as possible, so we can get as accurate as possible (nothing is ever 100% in Digital Marketing Analytics) in order to trust our data. 2. Turning our real life goals into micro and macro Digital Marketing Business Goals. Building out funnels along the way and tracking the customer journey with both qualitative and quantitative research. 3. Actionable steps based of of the data and analysis. Anyone can must aggregate as much data as they possibly can. But if you can't get actionable and it doesn't answer the "why" and "what next questions", then it's useless.

Chief Marketing Officer

MODUS Real Estate

Chief Marketing Officer for MODUS Real Estate, a Denver based brokerage in the Lower Highlands focused on the best Digital Marketing, driven by data, for it's agents. I oversaw the complete Content Marketing strategy, from both a production and an optimization standpoint. Also was in charge of property website development, ux, browser testing, conversion rate optimization, scalability, and paid advertising methods relating to the property websites. I also helped create lead magnets for MODUS in thinking through ways to acquire contact information in exchange for valuable pieces of information.

May 21, 2017
Mar 21, 2017

Digital Marketing Advisor

iX Systems

Advisor to Silicon Valley tech company, iX Systems. They flew me out to help them strategize their video content, re-think their value propositions, and create updated productions that were used in countless paid media campaigns. Working with the team at iX Systems has given me the next level insights, experience working with massive Search Engine Marketing (SEM) campaign budgets, and confidence to take any business to the next level.

End

Skills

92%Growth Hacking
95%Conversion Rate Optimization
97%Optimization + Testing
100%Analytics + Data

Portfolio

/My Recent Work

(Work I have done over the last year for clients who have authorized me to share this in my portfolio)

 

I used to do most all types of Digital Marketing work, now I only focus on Digital Marketing on all things I can measure (Measurement Marketing).

 

testimonials

After bringing on Ryan, Prestige’s social media platforms have been exponentially growing at a rapid pace and have seen increased impressions and engagement amongst the millennial community. Ryan's dedication to producing and strategizing with the most up-to-date social media insights, creative, and collaborative ideas to enhance the brand’s image amongst millennials, as well as their overall tenacity to create the best automotive brand on social media, has helped Prestige to become amongst top tier automotive players in the digital arena.
Pete Vranjes, Prestige Dodge.
Ryan hired me to work for him on a video project for his real estate company. He was organized and efficient and knew exactly what we were doing at all times. I've worked with Ryan several times now and I always have a great experience. It's so nice to go to work for someone you know you will enjoy working with. Thanks for the great working opportunities Ryan. I'd recommend anyone else interested in Videography, editing, advanced digital marketing get in touch with him.
Anthony Prichard, AnthonyPrichard.com, LLC.
Ryan (Digital Wedding Stories) created our wedding video, and in all regards, he exceeded our expectations and left us feeling completely satisfied and grateful to have worked with such an amazing person and company.
From Ryan's competitive pricing to his state of the art equipment (Ryan used everything from an image stabilizing tray for his camera to a drone!) to his fantastic customer service, Ryan was professional, responsive, and in regards to his filming/technical skills, TOP NOTCH.
The wedding video he created for us looks like something you'd see on TV, captured the true essence our wedding day and brings tears (of happy remembrance) to our eyes every time we watch it!
Though we only hired Ryan to film our wedding, we'd strong recommend him for any occasion. If you go with Ryan/Digital Wedding Stories, you're going to be left with a video that is going to deeply move you and leave you with a priceless memento of your special occasion.
As we have been completely satisfied with Ryan/Digital Wedding Stories, we are certain anyone in the future will be too!
Seth Chai, Client of Digital Wedding Stories

Contact

/Get in touch with me

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