Hi. I'm Ryan and I loove the internet. I use it to build things and solve problems.
I have a passion for helping people. I've found that I can help a lot more people as an Internet Marketing Consultant/Entrepreneur than any thing else in life.
When I realized this, I had a change in career paths.
Since then, I taught myself how to code, which is the backbone of the technical marketing I do now-a-days.
I can't give myself all the credit. I've spent tens of thousands of dollars on high level courses, and learned even more through Masterminds and from other Entrepreneurs and Educators (Like Avinash Kaushik, Simo Ahava, Chris Mercer, and Ben Collins, to name a few).
Some of which I've been fortunate enough to work with. Some, still to this day.
I consult and am available by select hire revolving around Data Auditing, Architecture, Visualization, Optimization, and ultimately, Analysis.
A few programs I'm highly proficient in, but not limited to are: Google Analytics, Google Tag Manager, Microsoft Excel, Google BigQuery, Google Sheets Apps Scripts Development, Google Data Studio, SEM, and Technical SEO.
The most recent topic I've learned and spent a lot of time on is data pipelining. I would imagine this is usually a step that comes at a later point in a Technical Marketers toolbox as they simply outgrow the other methods, and get to work with much bigger accounts, which warrants tools and workflows as such. The main data pipeline I learned about and now help clients implement involves: Raw Data = APIs (from platforms like Google Analytics, FB Ads, Salesforce, etc) Nightly ETL (Extract Transform and Load) = Stitch + Google Apps Script (and also Supermetrics) Warehouse = Google BigQuery Data Modeling = DBT (Data Build Tool) Data Visualization = Google Data Studio
Chris Mercer's Measurement Marketing course has been one of the best I have gone through in the Digital Analytics world (that is saying a lot - I've been through a lot). The biggest things with Measurement Marketing I resonated most with is that we don't look for accuracy in data. That's a big misconception and misinterpretation of what we need to be spending our time on in this industry. We look for usefulness. A lot of people will get hung up on getting a metric more accurate, when even if they do, the data isn't useful or actionable. "The truth is trend and the power is in the pattern." One of the other concepts I learned from Mercer was to "TBV" - Trust But Verify. As Measurement Marketers we trust that we set up the measurements correctly, but we then verify, that is, we try to prove to ourselves we set up the measurements incorrectly. Thus, a true QC of the final setup.
I got wind of Ben Collins when I was at a Lunametrics training. I heard another techy Marketer mention he learned from Ben on how to data clean and prep for Google Data Studio. Naturally, I had to check out his courses. Ben's courses have really encourage me even more to stay out of Excel, unless doing deep analysis. In setting up workflows with APIs and even Apps Scripts Development, you can leverage the power of Google's Cloud and keep your Data Studio dashboard up to date 100%. This is, for the providers that don't have a direct connection with Data Studio...or you are doing complex metric formulas outside the application itself, and want to have Google Sheet be your "net" where you can much more easily make the correction as opposed to Data Studio, in my opinion and through a lot of experiences. I also took Ben's Data Studio course, which was great to see the philosophy and how another talented Marketer uses this great tool. I have been through 4 solid data Studio course this year: Conversion XL, Lunametircs Workshop, Measurement Marketing, and now Ben Collins'. I'm looking forward to Ben's course coming out very soon on Data Analysis. I will most certainly pick it up on opening day as I feel he is a seasoned data expert...and even if I take away one thing from the course it will be a success in my mind. He's an expert in his field. #10,000Hours
I went through the Conversion Optimization Class from ConversionXL.com to really increase my skills in this field. It was both tangible skills on complex topics I have never went too far down this road in (creating data driven personas after surveying, for example). And got even better insights ones I had spent time on - UX guidlines for ecommerce sites, split and multi-variant testing, optimization strategies, etc. The whole degree was broken down into these sections:
Got certified through Market Motive in Web Analytics, Search Engine Optimization, Conversion Optimization, Email Marketing, Google AdWords, Mobile Marketing, and Content Marketing.
Became certified for Conversion Funnel, Optimization and Testing, Data and Analytics Mastery, Search Marketing Mastery, Paid Traffic Mastery, E-Commerce Marketing Mastery, Copywriting Mastery, Email Marketing Mastery, and Content Marketing Mastery from the Digital Marketer Headquarters. I've also gone through "The Machine" Email Marketing course. The Profitable Traffic Workshop, and countless others that have given me the knowledge and confidence to bring my own and other client's Digital Marketing and Business Development to new levels.
I've been apart of the Internet Alchemy team for a little over 6 months now. The team is made of A+ players only, it's a very high-level environment that really challenges me every week. My role for the team has been focusing almost exclusively on the Lead Generation piece. Which has me working across a lot of different mediums, tools, platforms, and websites in order to maximize our growth, widen our funnel, and create new opportunities we weren't even implementing previously. I look at the lead generation work I've done for them so far in 3 steps: 1. Making sure the data we have is as accurate as possible, so we can get as accurate as possible (nothing is ever 100% in Digital Marketing Analytics) in order to trust our data. 2. Turning our real life goals into micro and macro Digital Marketing Business Goals. Building out funnels along the way and tracking the customer journey with both qualitative and quantitative research. 3. Actionable steps based of of the data and analysis. Anyone can must aggregate as much data as they possibly can. But if you can't get actionable and it doesn't answer the "why" and "what next questions", then it's useless.
Chief Marketing Officer for MODUS Real Estate, a Denver based brokerage in the Lower Highlands focused on the best Digital Marketing, driven by data, for it's agents. I oversaw the complete Content Marketing strategy, from both a production and an optimization standpoint. Also was in charge of property website development, ux, browser testing, conversion rate optimization, scalability, and paid advertising methods relating to the property websites. I also helped create lead magnets for MODUS in thinking through ways to acquire contact information in exchange for valuable pieces of information.
Advisor to Silicon Valley tech company, iX Systems. They flew me out to help them strategize their video content, re-think their value propositions, and create updated productions that were used in countless paid media campaigns. Working with the team at iX Systems has given me the next level insights, experience working with massive Search Engine Marketing (SEM) campaign budgets, and confidence to take any business to the next level.
I used to do most all types of Digital Marketing work, now I only focus on Digital Marketing on all things I can measure (Measurement Marketing).